Blog

Imagine an advertising tool that helped you reach your ideal customers based on what they like, their interests, and their behaviors. A tool that saved you time and money by optimizing your ad delivery to get your message in front of those most likely to convert. That’s what you get with Facebook advertising, a platform […]

Retail store owners can get a sense of their business’s health—beyond looking at their financials—by observing foot traffic and talking to customers. Owners of online stores, however, don’t have the same opportunities to observe customer reactions to what they do. That’s where analytics come in. Information gathered from analytics isn’t the same as the information […]

There are many reasons to write a business plan—it’s not solely the domain of entrepreneurs who want to secure funding to start or grow their business. A business plan can help you clarify your strategy, identify potential roadblocks, decide what you’ll need in the way of resources, and evaluate the viability of your idea or […]

If you’ve been thinking about adding a physical presence to your online business but have been put off by the cost and commitment, a pop-up shop could be the solution. A pop-up is an accessible way for businesses of all sizes and budgets (digitally native brands in particular) to test the waters of physical retail […]

An Introduction to Product Photography We live in a visual world. A customer walks into a brick and mortar store because they like what they see from outside. Similarly, when customers land on your store page, their attention gravitates to your images first and, if they like what they see, they keep on browsing and, […]

Tech commentators love to declare—with seemingly great confidence—that email is on its last legs. But we’re willing to wager one look at your inbox is enough to prove “you’ve (still) got mail.” In fact, many small businesses are showing a renewed interest in email marketing as a way to reach their customers with relevant, personalized messages at […]

Shipping strategy 101 There are some basics that set a foundation for the rest of your shipping. While you can come back and change each of these later on, as you learn more, these are the key decisions and steps that make up your high-level shipping strategy. Your shipping rates and methods. Are you going to […]

Dropshipping is a retail fulfillment method where a store doesn’t keep the products it sells in stock. Instead, when a store sells a product, it purchases the item from a third party and has it shipped directly to the customer. As a result, the merchant never sees or handles the product. The biggest difference between […]

Getting your first real customer is a significant milestone for every entrepreneur. But sealing the deal on your first sale takes time and focus. With hundreds of channels and ways to promote your business, it can be hard to find the ones that make the most sense for your business and produce worthwhile results. It’s […]

To succeed in ecommerce you need three things: in-demand products to sell, the skills to market them, and the drive to succeed. You already have the winner’s mindset—you’re constantly learning, researching, and preparing for success. But finding products to sell can be a challenge. That’s why we update this list every year to help you uncover new […]